Case study · 02
Velora Atelier – Art & Gift Studio
A custom-coded brand website and a WooCommerce store with 117 personalised products – photo uploads, dynamic pricing, filters by occasion and recipient, BG/EN.
The challenge
Velora Atelier creates hand-painted art, personalised gifts, digital caricatures and event decorations – for christenings, baby homecomings, weddings and birthdays. Almost every product is unique and made to order.
A standard online store wasn't enough. Customers needed to describe what they want, upload photos and see the price instantly – without long email threads. At the same time, the brand needed an elegant, fast "front door" that conveys the feel of a boutique atelier.
Design & identity
The look follows the studio's character: a warm cream background, fine gold accents and dark brown text. Cormorant Garamond for headings and Montserrat for body text create a sense of handcraft and attention to detail.
The solution
Hybrid architecture
The site has two parts. The brand website – collections, story, process and custom orders – is custom-coded without a heavy theme and loads in about a second. The store runs on WooCommerce, where real e-commerce is needed: cart, payment, shipping and order management.
Personalisation on every product
Each product has its own fields: size, number of people, pets, production time, a description of the idea and photo uploads. The price updates automatically based on the options chosen – caricatures, for example, range from €50 to €90. Customers order exactly what they want, and the studio receives everything it needs with the order.
Shopping by occasion and by person
People don't shop for gifts by category – they shop by occasion. So the store has "Occasion" filters (birthday, wedding, christening, baby homecoming, Christmas…) and "Who it's for" filters (for mum, for a colleague, for a baby, for a couple…). The 117 products are organised into 60+ categories, so every customer quickly finds the right gift.
Bilingual, shipping and SEO
The website and store work in Bulgarian and English with proper hreflang links. Shipping is integrated with Econt. Products carry structured data (Product, prices, breadcrumbs), and every page has SEO titles and descriptions so Google can show products with prices in search results.
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