Running an Online Store in Bulgaria After the Euro: 2026 Checklist
Dual pricing in Bulgaria ended on 8 August 2026. A WooCommerce checklist: currency, prices, product feeds, emails, invoices and the ban on price increases.
Jordan Andreev 8 min read Bulgaria joined the eurozone on 1 January 2026, and mandatory dual pricing in leva and euro ended on 8 August 2026. Many online stores made the switch in a hurry – with a dual-price plugin and manual fixes. Now is the time to make sure everything has been cleaned up properly.
In short: The payable price must now be in euro only. The lev price may stay for information. Check not just product pages but also the cart, emails, invoices, feeds and banners.
Key dates and rules
The euro in Bulgaria – key dates
Rounding rule: divide the lev amount by the full rate 1.95583 and round to two decimals. Example: 1.70 BGN ÷ 1.95583 = 0.869 → €0.87.
WooCommerce store checklist
1. Store base currency
In WooCommerce → Settings → General the currency must be Euro (€) with 2 decimals. Also check the symbol position and separators.
2. Product and variation prices
If prices were converted automatically, you probably have awkward prices like €25.56 or €50.62. Consider rounding them to cleaner values – but be careful with increases. Rounding down is safe; rounding up must be justified.
3. The dual-price plugin
If you used a plugin to show prices in leva and euro, decide whether to disable it or keep the lev price for information. If you keep it, it must be visibly secondary. Unnecessary plugins only slow the site down.
4. Cart, checkout and emails
Place a test order and check the cart totals, shipping cost, confirmation email and thank-you page. Email templates often contain hard-coded lev text.
5. Shipping and cash on delivery
Check your Econt and Speedy plugins: rates, the free-shipping threshold and the COD amount must all be in euro. A "free shipping over 100 BGN" threshold is now €51.13 – most stores round it to €50.
6. Invoices and accounting plugins
Invoice plugins must issue documents in euro. If you're connected to accounting software or an ERP, check that the currency is passed correctly.
7. Product feeds
Feeds for Google Merchant Center, the Facebook catalogue and comparison sites are often generated separately and may still send leva. The wrong currency means rejected products and paused ads.
8. Copy, banners and legal pages
Search your site for "лв." and "BGN": promo banners, shipping pages, terms, FAQs, pop-ups. Update them to euro.
9. Structured data and SEO
If products have schema markup, priceCurrency must be EUR. Otherwise Google may show the wrong price in search results.
Watch out: the ban on unjustified price increases
From 9 August 2026 to 9 August 2027, unjustified price increases are banned. Traders must be able to prove that an increase is economically justified (for example, higher supplier costs). It's enforced by the Consumer Protection Commission, and fines for companies are substantial. Keep records of your price changes.
This article is a practical guide, not legal advice. For your specific situation, consult an accountant or lawyer.
Frequently asked questions
Not sure your store is fully cleaned of leva? Get in touch – I'll review the site, feeds and integrations and give you a list of what needs fixing.
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Request a quote Author: Jordan Andreev
Web developer specialising in WordPress and WooCommerce. I build fast, secure and SEO-optimised online stores.