E-commerce

Required Pages for an Online Store in Bulgaria: Complete 2026 Checklist

Terms, 14-day right of withdrawal, the new withdrawal button, privacy and cookies – what every online store in Bulgaria and the EU needs in 2026.

Jordan Andreev 8 min read

Good design and a fast site sell, but missing legal pages can cost you a fine or a dispute with a customer you can't win. Here are the pages and features every online store in Bulgaria – and across the EU – needs in 2026.

In short: Trader information, terms and conditions, a 14-day right of withdrawal with a form and a withdrawal button, a privacy policy, a cookie policy, shipping and payment info, warranty and complaints.

This article is a practical checklist, not legal advice. Have a lawyer review your legal pages.

1. Trader information

Customers must easily see who they're contracting with – usually on an About or Contact page and in the footer:

  • Company name, registration number and VAT number (if any).
  • Registered address and correspondence address.
  • Phone and email.
  • The supervisory authority – in Bulgaria, the Consumer Protection Commission (KZP).

2. Terms and conditions

Your terms are the contract between you and the customer. They should cover how to order, prices (in euro, VAT included), payment and delivery methods, timelines, the right of withdrawal, complaints and dispute resolution. Customers must accept them when ordering – usually with a checkbox at checkout.

3. The 14-day right of withdrawal

When buying online, consumers can withdraw from the contract within 14 days without giving a reason. Clearly explain:

  • when the period starts and how to exercise the right;
  • who pays return shipping;
  • how quickly you refund;
  • exceptions (e.g. made-to-order goods, unsealed hygiene products, digital content);
  • a standard withdrawal form customers can download.

4. The "Withdraw from contract" button

A new EU requirement (Directive 2023/2673), applying from 19 June 2026: withdrawing from an online contract must be as easy as ordering. In practice:

  1. a clearly labelled, always accessible button, e.g. "Withdraw from contract here";
  2. a short form – name, order number, email;
  3. a confirmation button, e.g. "Confirm withdrawal";
  4. an automatic confirmation email to the customer.

In WooCommerce this is built as a dedicated page with a form and an automatic email – without requiring the customer to have an account.

5. Privacy policy (GDPR)

Explain what personal data you collect (name, address, phone, email), why, how long you keep it, who you share it with (courier, payment provider, accountant) and what rights customers have. If you run a newsletter, consent for it must be separate and voluntary.

If you use Google Analytics, Meta Pixel or other marketing tools, you must ask for consent before loading them. Rejecting must be as easy as accepting. Strictly necessary cookies (cart, login) don't require consent.

7. Shipping and payment

A dedicated page listing couriers (Econt, Speedy, etc.), prices and delivery times, the free-shipping threshold and payment methods. It reduces both customer questions and abandoned carts.

8. Warranty and complaints

Explain how customers can file a complaint if goods don't conform to the contract, the deadlines, and how it will be handled. The trader's legal liability for non-conformity of goods is two years from delivery.

9. What you no longer need

The EU Online Dispute Resolution (ODR) platform closed on 20 July 2025. If your terms or footer still link to it, remove the link.

Frequently asked questions

Do I need a lawyer for my terms and conditions?
Strongly recommended. Template terms from the internet often don’t match your business or current law. A lawyer will tailor them to your products, shipping and returns.
Do I still need a link to the EU Online Dispute Resolution (ODR) platform?
No. The EU ODR platform closed on 20 July 2025 and the obligation to link to it was removed. Information about out-of-court dispute resolution remains useful.
What is the contract withdrawal button?
Under Directive (EU) 2023/2673, online traders must offer an easily accessible withdrawal function – a clearly labelled button, a short form and a confirmation. It applies from 19 June 2026. Check your national consumer protection law or consult a lawyer.
Is a cookie banner mandatory?
If your site uses analytics or advertising cookies (Google Analytics, Meta Pixel, etc.), you must ask for consent before loading them. Strictly necessary cookies for the cart and login don’t require consent.

Building a new store or updating an old one? For every store I build, I set up the legal page structure, the withdrawal button, the cookie banner and the checkout to meet these requirements. Get in touch.

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Jordan Andreev

Author:

Web developer specialising in WordPress and WooCommerce. I build fast, secure and SEO-optimised online stores.

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