WooCommerce vs Shopify — Which to Choose for Bulgaria?
Detailed WooCommerce vs Shopify comparison with real numbers for the Bulgarian market. Commissions, Econt integrations and long-term value.
Jordan Andreev 7 min read When starting an online store, one of the first questions is: WooCommerce or Shopify? Both are excellent platforms, but for the Bulgarian market, the answer is almost always the same.
In short: WooCommerce wins long-term for stores with over 15,000 EUR annual turnover. Shopify is easier to start with, but gets expensive as you grow.
The Real Numbers
WooCommerce — Full 3-Year Cost
Shopify Basic — Full 3-Year Cost (2,500 EUR/month turnover)
💡 At higher turnover, WooCommerce wins decisively. At 10,000 EUR/month turnover, Shopify commissions become 2,400 EUR/year just from transactions.
Bulgarian Integrations — The Critical Difference
This is where WooCommerce wins without competition:
- Econt and Speedy — direct API integration, automatic shipping calculation
- ePay and myPOS — native support
- Cash on delivery — built into WooCommerce; requires expensive apps on Shopify
- Invoicing — integration with Bulgarian accounting systems
On Shopify, these integrations require 3rd party apps costing $15-50/month each.
When Shopify Is the Better Choice
- You sell primarily internationally (Stripe is easier)
- You have a small starting budget and want to test the idea
- You have no technical team and want a plug-and-play solution
Frequently Asked Questions
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Request a quote Author: Jordan Andreev
Web developer specialising in WordPress and WooCommerce. I build fast, secure and SEO-optimised online stores.