One of the most frequent questions I receive is: "How much does an online store cost?" The answer depends on many factors, but in this article I'll give you real numbers — no marketing fluff.
In short: A basic WooCommerce store in Bulgaria costs between 400 and 1,200 EUR. A mid-range project with integrations — 1,200 to 2,500 EUR. A complex B2B platform — 2,500 to 8,000+ EUR.
What Determines the Price?
- Number of products and variations — 50 products are much simpler than 5,000 with sizes and colors
- Required integrations — Econt, Speedy, Stripe, ERP systems
- Design — template vs. custom — the difference can be 2-3x in price
Pricing Tiers for 2026
Basic Store — Starter Package
WooCommerce with ready-made template400 – 800 EUR
Up to 50 products, basic payment
Development time2 – 3 weeks
Mid-range Store — Business Package
WooCommerce with custom design1,200 – 2,500 EUR
Courier API, Stripe, up to 500 products
Development time4 – 6 weeks
Large-scale Platform — Enterprise
Custom architecture, B2B features2,500 – 8,000+ EUR
10,000+ products, ERP integration, multilingual
Development time2 – 4 months
WooCommerce vs. Shopify — Real Costs
3-Year Costs (mid-range store, 25,000 EUR/year turnover)
WooCommerce — development + hosting~2,300 EUR one-time
Shopify Basic — $39/month + 2% commission~3,500 EUR over 3 years
Savings with WooCommerce~1,200 EUR
💡 Pro tip: Never hire a developer based on price alone. A 300 EUR store will usually cost you double within 6 months in fixes and rebuilding.
Hidden Costs Nobody Talks About
- Hosting — 80 – 300 EUR/year depending on traffic
- Monthly maintenance — 80 – 200 EUR/month for updates and security
- Product photography — 10 – 40 EUR per product
- SEO optimization — 150 – 400 EUR/month for active work
Frequently Asked Questions
How much does a basic online store cost in Bulgaria?
A basic WooCommerce store with up to 50 products costs between 400 and 800 EUR, depending on functionality and whether a template or custom design is used.
How long does it take to build an online store?
A basic store — 2-3 weeks. A mid-range project with integrations — 4-6 weeks. A complex platform with 1,000+ products and ERP — 2-4 months.
WooCommerce or Shopify — which is cheaper long-term?
WooCommerce is more cost-effective for stores with over 15,000 EUR annual turnover. Shopify charges a 2% commission on every sale with the Basic plan, which significantly adds up over time.
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