New Online Store: What to Do in the First 30 Days After Launch
You launched your store – now what? A 30-day plan: Search Console, Analytics, test orders, first customers, Merchant Center, reviews and first ads.
Jordan Andreev 7 min read Your store is live. The first instinct is often to wait for orders – but the first 30 days matter most for whether the store takes off. Here's a concrete plan, week by week.
In short: Week 1 – testing and tracking. Week 2 – Google (Search Console, Merchant Center, Business Profile). Week 3 – first customers and reviews. Week 4 – analysis and improvements.
Week 1: Make sure everything works
- Test orders with every payment and shipping method – card, cash on delivery, Econt, Speedy.
- Emails – order confirmation, shipping, tracking number. Check the spam folder too.
- Mobile – complete a full order from a phone.
- Legal pages – see required pages for an online store.
- Google Analytics 4 with order tracking and a cookie banner.
- Backups – make sure automatic backups are running.
Week 2: Get on Google's radar
- Google Search Console – verify the site and submit sitemap.xml.
- Google Merchant Center – free product listings. See the step-by-step guide.
- Google Business Profile – if you have a physical location or want to appear in Maps.
- Speed – test the home, category and product pages in PageSpeed Insights.
Week 3: First customers
- Your inner circle – friends, partners, social media. First orders bring confidence and reviews.
- Social media – profiles with quality product photos linking to the store.
- A small test ad budget – to see which products and audiences respond.
- Reviews – ask every customer for a review a few days after delivery.
- Newsletter – a sign-up form with a reason to subscribe (useful content, early access to sales).
Week 4: Analyse and improve
- Which products get views but no sales? Improve photos, descriptions or price.
- Where do customers drop off at checkout? See how to reduce abandoned carts.
- What searches does Search Console show? They suggest blog topics and new products.
- Any 404 errors or indexing issues?
💡 From practice: A store isn't "done" on launch day – that's when the real work begins. The stores that grow are the ones where something improves every month: products, speed, content and SEO.
Frequently asked questions
About to launch an online store? Get in touch – besides building it, I can set up Search Console, Analytics and Merchant Center so you launch with everything in place. More: WooCommerce stores.
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Request a quote Author: Jordan Andreev
Web developer specialising in WordPress and WooCommerce. I build fast, secure and SEO-optimised online stores.